Digital advertising has become extraordinarily good at predicting what people might be interested in.
Spime adds another dimension:
Where are they—and what is happening there right now?
Spime advertising connects brands and businesses with audiences participating around real-world places, events and experiences.
A city. A destination. A stadium. A festival. A transportation network. A community event.
Instead of relevance being inferred entirely from a profile or algorithm, the real-world context helps define the audience.
Real places. Real moments.
Relevant advertising.
Table of Contents
Advertising With Real-World Context
Sometimes where someone is tells you what matters.
Location can provide extraordinary context.
Someone participating in a tourism Spime is connected to that destination.
Someone participating in an event Spime is connected to that event.
Someone exploring a municipal Spime is connected to that city.
Someone participating in a transportation Spime is connected to that journey or network.
Spime gives advertisers an opportunity to place their message within those real-world contexts.
You aren't simply targeting a profile. You're advertising within a relevant place and moment.
Meet Your Audience Where They Already Are
Advertising becomes part of the experience.
Spime audiences don't assemble around advertising.
They assemble because there is a reason to participate.
A municipality may create Spimes to connect with residents and visitors.
An event creates one around a shared experience.
A tourism organization creates Spimes around destinations.
A venue creates one around what is happening there.
These real-world purposes create the participation.
Advertising can then become a complementary layer within that environment—connecting relevant businesses and brands with audiences already engaged in the Spime.
Purpose creates the audience. Context creates the advertising opportunity.
Local Relevance. Broader Visibility.
Reach the people there—and potentially the people watching from elsewhere.
Spime begins with real-world presence, but its visibility doesn't necessarily end at the geographic boundary of a Spime.
People physically present can participate and contribute content, while others may be able to discover, view or follow activity from elsewhere.
That creates two complementary opportunities for advertisers:
Local relevance
Reach audiences connected directly to a particular place, event or experience.
Extended visibility
Gain exposure among people exploring or following that Spime beyond its immediate geographic area.
For tourism, events, destinations, sports and brand campaigns, that combination can be particularly valuable.
Where Spime Advertising Can Work
Relevance changes with the place.
Cities & Municipalities
A restaurant, retailer, attraction or service business can reach people participating within municipal Spimes.
Tourism & Destinations
Hotels, restaurants, transportation providers, attractions and travel brands can connect with people experiencing or exploring a destination.
Events & Festivals
Sponsors and relevant businesses can reach audiences gathered around a specific event and moment.
Sports & Venues
Brands can connect with fans and attendees around games, competitions and venue experiences.
Transportation
Advertisers can reach audiences participating around transportation networks, routes and destinations.
Campuses & Large Organizations
Relevant businesses and services can connect with communities participating within organizational Spimes.
Communities & Public Spaces
Local businesses can establish visibility around the places and activities that matter within their communities.
The context changes. The principle remains the same: advertise where your message makes sense.
A Different Way to Buy Digital Advertising
Commercial relationships instead of anonymous auctions.
Spime advertising does not have to begin with an automated bidding marketplace.
Advertising inventory originates with the Clients that create and operate Spimes.
Depending on the market and opportunity, advertisers can access that inventory through the participating Client or through an authorized Spime Ad Broker.
This creates the potential for commercial arrangements built around specific Spimes, audiences, locations and campaign objectives.
Know where you're advertising. Understand the context. Build the campaign around it.
The Spime Advertising Ecosystem
Where You Advertising Fits
Spime brings together the organizations that create Spimes, the advertising inventory those Spimes generate, the Ad Brokers who develop commercial relationships, and the Advertisers seeking relevant audiences.
The result is an advertising ecosystem built around real-world participation rather than advertising demand alone.
See how Clients, advertising inventory, Ad Brokers, Advertisers and Spime audiences connect across the ecosystem.
Click to enlarge
Your Advertising. Your Campaigns.
Manage your presence through the Business Portal.
Advertisers can be given access to the Spime Business Portal to manage their participation within the advertising ecosystem.
Depending on their role and permissions, Advertisers can manage advertising creatives and review the activity and performance associated with their campaigns.
The Portal provides a dedicated environment for keeping Spime advertising separate from the complexity of the consumer application.
Your audience experiences the ad in Spime. You manage the business behind it through the Portal.
Measure What Happens
Visibility should come with visibility into performance.
Spime's advertising infrastructure provides performance information that helps Advertisers understand how their campaigns are being delivered.
Reporting can include metrics such as:
- Impressions
- Clicks
- Click-through rates
- Performance by advertisement
- Performance across Spimes
- Geographic performance
- Campaign activity over time
This allows advertisers and their Ad Brokers to evaluate campaigns, compare performance and refine how inventory is being used.
Real-world context. Measurable digital performance.
Advertising That Complements What You Already Do
Spime doesn't need to replace your existing channels.
Search advertising serves intent.
Social advertising serves interests and audiences.
Outdoor advertising serves physical locations.
Spime introduces another combination:
digital advertising within a real-world Space-Time context.
It can sit alongside search, social, display, outdoor, sponsorship and other established media—giving advertisers another way to reach audiences when place and moment add meaning to the message.
Imagine the Context
A few examples make the opportunity easier to see.
You're a Restaurant
Your advertisement appears within Spimes used by people exploring the city or destination around you.
You're a Hotel
Visitors participating in tourism or destination Spimes encounter your brand while the location is immediately relevant to them.
You're an Event Sponsor
Your campaign becomes part of the Spime surrounding the event you're already supporting.
You're a Local Retailer
Your business gains visibility within Spimes connecting people to your community.
You're a Transportation Provider
Your advertising appears within relevant travel, tourism or destination environments.
You're a National Brand
Campaigns can be placed across participating Spimes in multiple locations while retaining the real-world context of each audience.
The question isn't simply:
Who do you want to reach?
With Spime, you can also ask:
Where—and at what moment—do you want to reach them?
Advertising Built Around Relevance
Digital advertising doesn't always need another algorithm.
Sometimes the most useful context is already obvious:
The person is there.
The moment is now.
Your business is relevant.
Spime provides the infrastructure that brings those three things together.
Put Your Brand in the Right Place
Every advertiser has different audiences, markets and objectives.
Let’s explore where Spime can connect your brand with real-world audiences that matter.
Talk with us about advertising opportunities, participating Clients and Ad Brokers within your market.