Advertising agencies and media brokers already have what is hardest to build:
relationships.
You know your market. You understand your advertisers. You manage campaigns, negotiate placements and work with businesses that are continually looking for effective new ways to reach customers.
Spime gives you something different to offer them:
advertising connected to real-world places, moments and audiences.
As a Spime Ad Broker, you can secure advertising inventory from participating organizations and sell that inventory through your existing advertiser relationships.
A new media product. An existing client base. A new recurring revenue opportunity.
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Advertising With Real-World Context
Reach people because they're there.
Most digital advertising attempts to determine relevance through browsing behaviour, demographics, interests and algorithms.
Spime adds something fundamentally different:
real-world presence.
Organizations create Spimes around cities, destinations, events, venues, transportation systems and other real-world environments. The people participating in those Spimes create audiences with an immediate connection to those places and moments.
For an advertiser, context becomes part of the opportunity.
For an Ad Broker, it creates a differentiated media product to add to an existing portfolio.
A New Product for Your Existing Advertisers
Expand your offering without replacing what already works.
Spime isn't asking agencies to abandon search, social, display, outdoor or other established advertising channels.
It adds another one.
A local restaurant could reach people participating in a tourism Spime.
A retailer could advertise within relevant city or destination Spimes.
A brand could reach participants at an event.
A business could connect with audiences active within Spimes across a particular market.
You continue working with advertisers you already know—while offering access to inventory that didn't previously exist.
Spime expands your portfolio rather than competing with it.
The Spime Advertising Ecosystem
Spime connects organizations with advertisers through audiences created around real-world places, moments and experiences.
From Client inventory to advertiser campaigns and real-world audiences—see how each part of the Spime advertising ecosystem connects.
Click to enlarge
How the Ad Broker Model Works
You bring the relationships. Spime provides the platform.
Participating Spime Clients can make advertising inventory available to Ad Brokers under commercial agreements, creating new opportunities around the real-world audiences their Spimes attract.
As an Ad Broker, you become the commercial connection between that inventory and the advertisers who want to reach those audiences.
You establish the relationships, negotiate the agreements and allocate your contracted inventory among your Advertisers. Spime provides the Business Portal infrastructure to manage inventory, campaigns, creatives, controls, performance and reporting.
You develop the opportunity. Spime provides the tools to operate and scale it.
Your Territory. Your Market.
Build on the relationships you already have.
Ad Brokers can be authorized to operate within defined geographic territories.
That creates an opportunity to develop Spime advertising around the market you understand best—using your existing relationships with local, regional or national advertisers.
Through the Business Portal, authorized Ad Brokers can identify participating Clients and advertising opportunities available within their permitted territory.
From there, they can establish relationships with Clients, negotiate inventory arrangements and build advertiser campaigns around the resulting inventory.
Local market knowledge becomes an advantage.
The Business Portal
From opportunity to campaign, in one environment.
The Spime Business Portal provides Ad Brokers with a dedicated workflow for managing their role within the ecosystem.
Brokers can use the Portal to:
- Discover participating Clients within their authorized territories
- Establish and manage Client relationships
- Manage contracted advertising inventory
- Create and manage Advertisers
- Allocate inventory among Advertisers
- Upload and manage advertising creatives
- Control campaign weighting
- Monitor advertising activity
- Review impressions, clicks and performance
- Analyze performance across Clients, Spimes and Advertisers
The objective is to provide a complete operational environment for turning Client inventory into managed advertising campaigns.
Structured Inventory. Clear Allocations.
Know what you have available—and where it is going.
Ad Broker inventory is contract-based rather than dependent on a real-time advertising auction.
A Broker can receive an agreed percentage of a Client's available advertising inventory and allocate that inventory among its Advertisers.
The Business Portal provides controls and validation around those allocations, helping ensure that contracted inventory is clearly defined and cannot be over-allocated.
Advertisers can then have their own ads and campaign weighting managed within their assigned portion.
Inventory is structured, measurable and connected to the underlying commercial agreement.
Clients Stay in Control
Broker opportunity without sacrificing Client governance.
The organizations that create Spimes also have a responsibility to protect the environments and audiences associated with them.
For that reason, Ad Broker inventory is not opaque to the Client.
Participating Clients can see the Broker Advertisers associated with their inventory and retain controls over the advertising appearing within their Spimes.
Where necessary, Clients can block specific Advertisers or advertisements from appearing within their environment.
This creates an important balance:
Brokers gain commercial access. Clients retain control of their Spimes.
Measure What You Sell
Transparent performance across your advertising portfolio.
Advertising only becomes a sustainable business when its performance can be understood.
Spime integrates Broker-served advertising into its reporting infrastructure, allowing Ad Brokers to monitor performance across their portfolio.
Reporting can include:
- Impressions
- Clicks
- Click-through rates
- Top Advertisers
- Top Ads
- Top Clients
- Top Spimes
- Geographic performance
This gives Brokers the information needed to manage campaigns, demonstrate activity to Advertisers and identify where opportunities are developing.
What you sell can be measured.
Contracts Connected to the Platform
Commercial agreements reflected operationally.
Advertising relationships change.
Contracts begin, expire or are cancelled. Inventory allocations change. Advertisers and campaigns evolve.
Spime connects those relationships with the operational platform so that access to advertising inventory can reflect the underlying commercial arrangements.
When an agreement is no longer active, associated inventory and advertising can be deactivated accordingly.
The objective is simple:
The technology should respect the business relationship behind it.
A Scalable Advertising Opportunity
One Client can create many opportunities.
A single participating Client may operate one Spime—or hundreds.
A municipality may create Spimes around an entire city and its events.
A transportation authority may operate across a large network.
A tourism organization may create Spimes around destinations and attractions.
A large organization may operate Spimes across multiple locations.
As Clients create more Spimes and participation grows, the advertising inventory available within the ecosystem can grow with it.
For an Ad Broker, that means a relationship with one Client can potentially open advertising opportunities across an entire portfolio of real-world environments.
Who Makes a Strong Spime Ad Broker?
Spime is particularly well suited to organizations that already understand advertisers and local media markets.
Advertising Agencies
Add a differentiated location-specific advertising product to an existing portfolio of digital and traditional media services.
Media Brokers
Extend existing advertiser relationships into Spime inventory available across participating organizations.
Regional Advertising Networks
Connect advertisers with Spime audiences across multiple Clients and locations within an established market.
Municipality & Government Media Specialists
Bring existing knowledge of public-sector advertising, sponsorship and procurement relationships into the Spime ecosystem.
Event & Venue Advertising Specialists
Connect sponsors and advertisers with audiences participating in Spimes around events and physical venues.
The common advantage is the same:
You don't need to build the advertiser relationships from zero.
From Ad Broker to Regional Opportunity
Your relationship with Spime can grow.
In some markets, an established Ad Broker may also be a strong candidate to become a Spime Regional Representative.
Ad Brokers already understand local business conditions, maintain advertiser relationships and know how to develop commercial opportunities within their markets.
A Regional Representative takes that relationship further—helping develop the broader Spime ecosystem across an agreed territory, including Resellers, Clients and Ad Brokers.
For the right organization, advertising can therefore become an entry point into a much larger regional opportunity.
[Explore Regional Representatives & Resellers]
Add Spime to Your Advertising Portfolio
You already understand your market and your advertisers.
Let’s explore how Spime can create a new advertising opportunity within it.
Talk with us about Ad Broker availability, territories and how the program works.